The Best Printer Commercials Ever
Video commercials appearing on your screen may be a reminder to get a snack in the kitchen or check emails. Here they come again…and here I go somewhere else. But when done right, commercials are engaging information that unites audiences to a brand on a rewarding journey. As illustrations, it’s widely accepted that Apple’s “1984” unofficially launched the personal computer era and that Chipotle’s “Back to the Start” commercial put the restaurant on the consumer map.
Some of the best commercials out there are often for seemingly mundane products since brands must work harder to capture consumer attention.
Printers are a perfect example. We take these devices for granted in our daily lives — so companies have dialed up the creative juices to tell us how important they are for business and home. Let us make the case here.
Here are some of the best printer commercials ever, and be prepared to laugh or reach for a tissue:
Happy Baby (HP)
What does a baby speeding down a highway in a walker to the folksy tune “Brand New Key” have anything to do with printers? Well, you’ll see it’s about HP promoting a new photo printer that can print remotely for anyone with a mobile device. It’s darn cute, and yes, the visuals as are a metaphor and not about child endangerment.
Dad by (HP)
A printer advertisement tugging at our heartstrings? No way! But in reality, once we capture those memorable moments and people in our lives, it’s still very important today to print them for our home atmosphere. The right printer gives us those vivid photos on our walls that make the good times timeless.
The Wolf (HP)
As the internet of things expands while companies become more virtually connected, cybersecurity continues to grow as a chief concern for companies. Printer network security is no exception, as we showed in our article (printer security link here). HP highlighted this issue with a series of intense video advertisements featuring Christian Slater, whose career was rebooted by playing the alter ego of a hacker in “Mr. Robot.”
The tagline for the commercial says it all: “If you're not taking your printer security seriously, someone else might be.”
See the first one of the series: