THE VMAX
STORY
WHEN THE “CHEESE” MOVED: VMAX’S JOURNEY TO OPERATIONAL EXCELLENCE
“If you do not change, you can become extinct.” This timeless lesson from Who Moved My Cheese? became a guiding thought for Vmax’s Founder in 2018, as he began to question how the company needed to evolve for its next stage of growth.
Mr. Nguyễn Chí Thanh
Founder & Chairman, VmaxWHEN THE “CHEESE” STARTED TO MOVE
Sales were growing and the business was expanding, but Vmax’s existing management system was beginning to reveal hidden operational pressures.
Fragmented Data
Information across Sales, Accounting, Production, and Warehousing existed in disconnected silos, making it difficult for leadership to access timely and reliable reports.
A Leaky Sales Funnel
Without a professional CRM system, opportunities within the existing customer base were easily missed, while marketing performance remained difficult to measure.
Tied-Up Working Capital
A complex supply chain without accurate forecasting led to excess inventory and capital being unnecessarily tied up in stock.
Vmax’s leadership made a clear decision: standardize the management system and embrace technology to prepare the business for its next stage of growth.
THE JOURNEY OF “DOING IT FOR REAL” — AND THE RESULTS THAT FOLLOWED
Vmax did not simply hire an external IT vendor to install software. Instead, the leadership team and key employees worked directly on standardizing even the smallest operational processes — building the capability to truly own and operate the system themselves.
Through this journey, Vmax gradually built a transparent, integrated, and scalable management system.
SMART CRM & MARKETING
Digitized the customer journey and automated the sales funnel, helping the team stay focused on targets and significantly improve conversion rates.
OPTIMIZED SUPPLY CHAIN
Connected operational workflows helped reduce operating costs by 28% and release working capital previously tied up in inventory.
Vmax is now moving toward a lean, low-inventory supply chain model.
DECISIONS IN 30 SECONDS
Revenue and performance metrics are displayed in real time on management dashboards, giving the CEO the visibility needed to make faster and more accurate decisions.
The journey to standardize operations and adopt technology has helped Vmax build a more transparent and efficient organization — while staying true to the values of integrity and fairness that have shaped the company for more than 27 years.
FROM BUSINESS OPERATOR TO STRATEGIC PARTNER
More than anyone, Vmax understands that business owners do not need expensive software for its own sake. They need an operating system that generates revenue, controls costs, and keeps the business running reliably. A technology team may be able to build great software, but without understanding business operations, they may not see the real challenges behind stagnant sales, rising costs, or blocked cash flow.
Vmax Consulting ra đời với tư cách là “Nhà tư vấn quản trị thực chiến”
Vmax Digital Solutions was born from Vmax’s own journey of operating, transforming, and continuously improving its business.
We bring more than 27 years of hands-on management experience to help Vietnamese businesses build stronger foundations for sustainable growth. We help businesses:
•Identify operational bottlenecks
•Standardize management processes
•Choose the right solutions for each stage of growth
•Implement, optimize, and continuously improve their systems
Technology is only a tool. What businesses truly need is a management system that helps the organization operate better, every day.
“We are honest in our consulting and practical in our approach. If a business does not genuinely need a new system, we will say so. Because Vmax’s goal is not to sell a solution — it is to help businesses choose the right solution for where they are and where they want to go.”
THE VMAX TEAM
Mr. Nguyễn Chí Thanh
Founder & Chairman
The founder who established and shaped Vmax’s philosophy of “Doing Business with Integrity and Fairness” for more than 27 years.
With the perspective of an experienced business leader, he spearheaded Vmax’s transition toward a digitally enabled operating model, turning practical management experience into the foundation of the solutions we deliver to clients.
Mrs. Nguyễn Thị Hồng Thanh
Chief Executive Officer (CEO)
A seasoned business operator with extensive experience in solving complex operational challenges. Since 2014, she has worked with more than 10 software systems across accounting, HR, and manufacturing functions.
Since 2022, she has led the continued optimization of Vmax’s end-to-end operations on Odoo ERP.
Her deep understanding of the challenges faced by SMEs — from organizational overhead to cash-flow pressure — shapes her approach to digital transformation: start with business and financial effectiveness before technology.
Ms. Nguyễn Hoàng Linh Đan
Head of Finance & Accounting
A finance professional with more than 10 years of experience in distribution and tax reporting. She has played a key role in structuring Vmax’s accounting data flows, managing receivables and payables, and automating real-time financial reporting. Her focus is helping businesses improve financial visibility, standardize processes, and optimize cash flow through connected systems.
Mr. Trần Quốc Văn
Head of Customer Solutions & CRM
Responsible for digitizing the customer journey and building Vmax’s automated CRM processes. With a strong focus on revenue objectives and B2B customer behavior, he works with businesses to build smarter sales funnels, improve conversion rates, and maximize the value of their existing customer base.
VMAX OFFICE
18A/76 Nguyen Thi Minh Khai, Saigon Ward, Ho Chi Minh City, Vietnam
PRACTICAL IN OPERATIONS. HONEST IN CONSULTING.
Talk to Vmax for a free consultation on Odoo ERP and business management solutions.